Privacy policy Osstell website
Osstell AB org. nr: 556612-4938 (“Osstell”, “we” or “us”) is responsible for the processing of your personal data. We are committed to protecting the security of your personal data. The purpose of this privacy policy is to inform you about our processing of your personal data, what personal data we collect, why we collect it, how we use it, and to inform you about your rights and how to exercise them.
What personal data do we collect?
Osstell collects personal data when you place an order with us, visit our website, register as a member on our platform for webinars, or otherwise make contact with Osstell. The information we collect about you includes your name, phone number, email address, shipping address, payment information, social identifiers data when you follow Osstell (name, bio, website, location, number of followers), data provided by cookies and similar technologies, functional data such as registration, software version, support-related information, product serial number for purchases, and all other information about you that you choose to share with us.
How we use this information and our legal bases for the processing
We use your personal data for the following purposes:
- For the performance and enforcement of the purchase and sale contract, or of any other contract between you and us.
- To make our online platform for webinars available.
- To attend to your requests.
- To provide you with information about our products and to send commercial communication by email or post.
- To improve our products and services.
- To improve our website and your experience and accessibility on the website.
- To communicate with you and provide you with customer service.
- To provide you with SmartPeg Reference Guide updates.
- To administer your OsstellConnect account, security, and other types of updates.
- To comply with legal obligations and to defend ourselves against a legal claim.
We also maintain a record of your purchases made on our website and combine this with information you have provided to serve you better. We may combine information you provide with demographic information and information that is publicly available. We may also use information about your product preferences and interests to improve our site design, enhance your shopping experience, and contact you with direct marketing offers.2 (4)
We mainly process your personal data on the legal basis of performance of a contract (e.g., sales or service contract), if the processing of your personal data is necessary for us to fulfill the contract. In some cases, our processing of your personal data is necessary for purposes that pertain to our or another third party’s legitimate interest. To the extent we enter into an agreement with a company you represent, where applicable, we may process your personal data as it is necessary for our performance of the agreement with the company. Processing of your personal data may also be necessary for us to develop and improve our service, or to communicate with you. In these cases, we have made the assessment that our or the third party’s interests in processing the data outweigh your interest in not doing so.
From time to time, we must process your personal data to fulfill our obligations under law, other statutes, or government decisions, and in some cases, we may process your personal data based on your explicit consent for specific processing.
Para o Brasil: Coletamos, processamos e usamos seus dados pessoais somente com seu consentimento e de acordo com as normas brasileiras aplicáveis de proteção de dados (Lei Geral de Proteção de Dados ou LGPD). Para assuntos relacionados a este tema, você poderá entrar em contato conosco a qualquer momento através do e-mail info@osstell.com.
With whom do we share personal data?
To perform our contract with you, we may need to share personal data with certain third parties. These include companies within our company group, third-party service providers such as companies that host our website, process payments, analyze data, or provide postal or delivery services. We may share your personal data with responsible sales partners within the W&H Group (W&H Dentalwerk Bürmoos, Austria, and its subsidiaries) or with our designated sales partners in your country. You can see all our sales partners here.
We only share necessary personal data with third parties and always ensure that personal data is protected with appropriate safeguards. In cases where the third party is our data processor, we enter into sufficient data protection agreements to maintain control over the data and ensure that data is processed only according to the agreement and our specific instructions.
Additionally, we may share your personal data with third parties such as the state and authorities if necessary to comply with a legal obligation.
Transfer to third countries
We may, in some circumstances, transfer your personal data to third countries (outside the EEA), including to our responsible sales partners located worldwide in regions such as Europe, Australia, the US, Africa, and Asia.
How long do we keep your personal data?
We will only retain your personal data for as long as necessary with respect to the purpose it is being processed for. We will actively review retained personal data and delete it securely, or in some cases anonymize it, when there is no longer a legal, business, or commercial need for it to be retained. For example, personal data needed for the performance of a contract will consequently be deleted when the contract is performed and expires, and personal data retained for marketing purposes will be deleted when there is no longer an active customer relationship or if you have otherwise contacted us with a request to no longer receive direct marketing from us. In some cases, we are obligated to retain personal data due to applicable legislation. In such cases, we will retain the personal data in accordance with the time frame stipulated in the applicable legislation.
Data protection security
Osstell is committed to protecting the security of your personal data. We use a variety of security technologies and procedures to help protect your personal data from unauthorized access, use, or disclosure. For example, we store the personal data you provide on computer systems that have limited access. Your data will be treated as confidential and will not be disclosed to any unauthorized third party.
Your rights
As an individual, you have rights with respect to the processing of your personal data. To inform you about these, we have provided a summary below. To exercise your rights, you may simply contact Osstell at the contact details below. We will normally respond within a month. Please note that we need to confirm your identity and may ask you to provide additional identification data.
Phone: +46 31 340 8250
E-mail: info@osstell.com
Address: Stampgatan 14, 411 01 Göteborg, Sweden
The right to access and rectification. You have the right to correct or update your personal data and to receive access, information, and a copy of the personal data we process about you.
• The right to data portability. Under certain circumstances, you have the right to have the personal data you have provided transmitted electronically.
• The right to withdraw consent. If you have given your consent to anything we do with your personal data (i.e., we rely on consent as a legal basis for processing your personal data), you have the right to withdraw your consent at any time (although if you do so, it does not mean that the processing prior to the withdrawal has been unlawful).
• The right to be forgotten. Under certain circumstances, you have the right to request that we delete your data. If the personal data we collect is no longer needed for any purposes and we are not required by law to retain it, we will delete, destroy, or permanently de-identify it.
• The right to restrict processing. Under certain circumstances, you have the right to restrict the processing of your personal data.
• The right to object. Under certain circumstances, you have the right to object to certain types of processing, including processing for direct marketing (i.e., receiving emails from us notifying you or being contacted with varying potential opportunities).
• The right to issue a complaint with a Supervisory Authority. You have the right to lodge a complaint directly with any local Supervisory Authority about how we process your personal data. In Sweden, the supervisory authority is Integritetsskyddsmyndigheten (IMY).
• Rights related to automated decision-making. You have the right not to be subject to a decision that is based solely on automated processing, and which produces legal or other significant effects on you.
The Osstell newsletter
The Osstell newsletter, called Osstell News, is free and without any obligation. Each edition provides the opportunity to cancel your subscription to the newsletter with a simple click to unsubscribe. We will only use your email address to send you our newsletter. We will not disclose your email address to any third party, nor will we send you advertising materials from third parties.
Cookies and local storage
We use cookies to make our website as user-friendly and functional as possible for you. Some of these cookies are stored on the device you use to access the site.
Cookies are small packages of data that are exchanged between your browser and our web server whenever you visit our website. They do not cause any damage and are used solely to recognise website visitors. Cookies can only store information provided by your browser, e.g. information that you have entered into your browser or that is available on the website. Cookies cannot execute code and cannot be used to access your terminal device.
The next time you access our website using the same device, the information stored in the cookies can then either be sent back to us (“first-party cookie”) or to a web application of third party to whom the cookie belongs (“third-party cookie”). The information that is stored and sent back allows each web application to recognise that you have already accessed and visited the website using the browser on your device.
Cookies contain the following information:
- Cookie name
- Name of the server from which the cookie originates
Cookie ID number - An expiry date, after which the cookie will be automatically deleted
We classify cookies in the following categories depending on their purpose and function:
- Technically necessary cookies, to ensure the technical operation and basic functions of our website. These types of cookies are used, for example, to maintain your settings while you navigate our website; or they can ensure that important information is retained throughout the session (e.g. login, shopping cart).
- Statistics cookies, to understand how visitors interact with our website by collecting and analysing information on an anonymous basis only. In this way we gain valuable insights to optimize both the website and our products and services.
- Marketing cookies, to provide targeted promotional and marketing activities for users on our website.
- Unclassified cookies are cookies that we are trying to classify together with individual cookie providers.
Depending on the storage period, we also divide cookies into session and persistent cookies. Session cookies store information that is used during your current browser session. These cookies are automatically deleted when the browser is closed. No information remains on your device. Persistent cookies store information between two visits to the website. Based on this information, you will be recognized as a returning visitor on your next visit and the website will react accordingly. The lifespan of a persistent cookie is determined by the provider of the cookie.
The legal basis for using technically necessary cookies is our legitimate interest in the technically fault-free operation and smooth functionality of our website. The use of statistics and marketing cookies is subject to your consent. You can withdraw your consent for the future use of cookies at any time. Your consent is voluntary. If consent is not given, no disadvantages arise. For more information about the cookies we actually use (specifically, their purpose and lifespan), refer to this Privacy Policy and to the information in our cookie banner about the cookies we use.
You can also set your web browser so that it does not store any cookies in general on your device or so that you will be asked each time you visit the site whether you accept the use of cookies. Cookies that have already been stored can be deleted at any time. Refer to the Help section of your browser to learn how to do this.
Please note that a general deactivation of cookies may lead to functional restrictions on our website.
On our website, we also use so-called local storage functions (also called “local data”). This means that data is stored locally in the cache of your browser, which continues to exist and can be read even after you close the browser – as long as you do not delete the cache or data is stored within the session storage.
Third parties cannot access the data stored in the local storage. If special plug-ins or tools use the local storage functions, you are informed within the description of the respective plug-in or tool.
If you do not wish plug-ins or tools to use local storage functions, you can control this in the settings of your respective browser. We would like to point out that this may result in functional restrictions.
Changes to our privacy policy
Due to new legislation or recommendations, we may change this privacy policy from time to time by posting the updated version on our website. We encourage you to visit frequently to stay informed about how we use your personal information. In case we make any material changes, we may also contact you in an appropriate manner.
